"I think it’s actually an awesome time for women to be doing this crazy job…This is an interesting moment for you, Young Female Creatives in Advertising. The ground is shifting. I’m confident that someday soon you’ll just be seen as Regular Ol’ Creatives in Advertising."
— An Open Letter to Young Female Creatives: You’re in Demand, So Take Advantage of the Opportunity
JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment and be less frightened by chemotherapy.